Our Story

"We didn't invent performance clothing; we just made it better by designing a platinum level of performance, game proven to be the best in the world."
- Doug Thom, Firstar Founder

THE BEGINNING
The Firstar Sports brand was developed in1985 by founder Doug Thom and first gained a reputation for product innovation and industry leadership as a manufacturer.

In 2004, Firstar Sports began the product development of their own Microfibre performance materials for Canadian distribution. It was at this time that the founding partners, Hank Wang and Doug Thom, dedicated their full-time efforts to developing the potential of these exciting new fabrics. This decision was made after seeing the explosive growth of the performance apparel industry and knowing that sportswear is only in the infancy of the performance fabric revolution.

SCIENTIFICALLY ADVANCED
The process of creating the world’s best performance materials began with our evaluation of different Poly Microfibre, weaving processes, color dying and air permeability combinations. This process and material development was completed after eight months of exhaustive scientific testing using Canadian laboratories and the knowledge and resources of our industry experts in textile manufacturing, color-fast companies, sewing facilities and our own desire to create the highest quality performance materials in the world.

The result of these efforts has given Firstar the right to claim sportswear’s “best of breed” in moisture-wicking, quick dry apparel. Our MST™ sportswear products perform as well or better than any comparable garment made by any major brand name on the market.


THE FIRSTAR PEFORMANCE ADVANTAGE
Firstar's exclusive MST™ (Moisture System Transference™) and BIO SENSE FIT™ comfort technology provides an unparalleled functional level of performance clothing for today's active lifestyles and competitive athletic advantage. The revolutionary (MST™) Poly-Microfibre is engineered to draw sweat away from the skin through the fabric, accelerating heat and moisture dissipation, proven to keep athletes of all levels cool and dry throughout the most extreme conditions or demanding of workouts.