Media Information

Media Information

CORPORATE NAME: Firstar Sports, Inc.

BRAND NAME: "Firstar"

PRONOUNCIATION GUIDE: Firstar (FIRST-STAR)

SLOGAN: UP YOUR GAME™

WEBITE: www.firstarsports.com

STOCK TEXT DESCRIPTION (100 Word):

ABOUT FIRSTAR SPORTS, INC.
Firstar Sports Inc. ("Firstar") is an innovative leader, designer and manufacturer of scientifically advanced performance products. Firstar's exclusive MST (Moisture System Transference) and BIO SENSE FIT™ comfort technology provides a superior level of performance clothing for today's active lifestyle and competitive athletic advantage. The revolutionary (MST™) Poly-Microfibre is engineered to draw sweat away from the skin through the fabric, accelerating heat and moisture dissipation. Choose Firstar's WARM-SKIN™ for when you need to keep your body warmer during cooler temperature work-outs and wear Firstar's COOL-SKIN™ for all your other demanding activities. For further information on Firstar visit www.firstarsports.com and UP YOUR GAME™ to the next level of performance.

REFERENCE GUIDE:

MST™ (Moisture System Transference): Firstar's performance materials have been created using exclusive MST™ technology to provide the highest achievable standards of air-permeability and quick dry performance. MST™ Poly-Microfibre is engineered to draw sweat away from the skin through the fabric, accelerating heat and moisture dissipation.

BIO-SENSE FIT™: Designed to maximize performance agility, Firstar's Bio-Sense Fit™ comfort technology allows the MST™ fabric to contour and form itself to all your body's curves without being restrictive.

COOL-SKIN™: By quickly removing your skin's moisture buildup and vaporizing it, Firstar's COOL-SKIN™ saves your body precious energy normally used to perform this function and ultimately maximizes athletic performance levels.

WARM-SKIN™: When it is cold outside and warmth is needed to regulate the body's core temperature, Firstar's WARM-SKIN™ fabric will retain more of your own natural body heat while still removing the buildup of unwanted moisture from your skin. WARM-SKIN™ promotes blood flow to key muscle groups allowing you to comfortably perform to the very best of your abilities.

WORD MEDIA QUOTES

15 SECOND (25-35 Words)

  • On Firstar Sports: Firstar Sports is an innovative leader, manufacturer and distributor of performance clothing and accessories. Visit www.firstarsports.com to UP YOUR GAME™
  • On Firstar MST™ Performance Benefits: By wearing Firstar's exclusive MST™ technology the body cools and regulates its core temperature quicker, meaning less energy is expended. A Firstar athlete can use this new found energy to enhance overall performance and recovery time.
  • On Firstar's Platinum Performance: All Firstar products achieve a platinum level of performance. Firstar's MST™ microfibre material is designed at the microscopic level to perform a pulling and dispersal process that cannot be washed out.

 

60 SECOND (100-150 Words)

  • On Firstar Sports: Firstar Sports is an innovative leader, designer and manufacturer of scientifically advanced performance products. Firstar's exclusive MST (Moisture System Transference) and BIO SENSE FIT™ comfort technology provides a superior level of performance clothing for today's active lifestyle and competitive athletic advantage. The revolutionary (MST™) Poly-Microfibre is engineered to draw sweat away from the skin through the fabric, accelerating heat and moisture dissipation, proven to keep athletes of all levels cool and dry throughout the most extreme conditions or demanding of workouts. Firstar didn't invent performance clothing; they just made it better by designing a platinum level of performance, game proven to be the best in the world. Visit Firstar online at www.firstarsports.com to check out their extensive selection of performance apparel and accessories. Firstar - UP YOUR GAME™
  • On Firstar Performance Products: Firstar Sports offers a variety of performance sportswear including COOL-SKIN™ Body Contour and Compression Fit Undershirts, WARM-SKIN™ Body Thermal Wear, MST™ Tracksuits, Team Jackets, and performance weave Polo Shirts. Firstar's technical clothing products wick perspiration off your skin rather than absorb it - and work with your body to regulate temperature and enhance athletic performance. Choose Firstar's WARM-SKIN™ for when you need to keep your body warmer during cooler temperature work-outs and wear Firstar's COOL-SKIN™ for all your other demanding activities. Firstar's quick-drying MST™ products equal or outperform all other performance fabric competition on the market. Visit www.firstarsports.com to UP YOUR GAME™ and experience the Firstar performance advantage.

 

90 SECOND (200-300 Words)

  • On how Firstar MST™ Microfibre Works: When performing any strenuous activity, your body temperature rises and your metabolism needs to release this built-up heat. One of the body's most important methods of temperature regulation is perspiration. This process draws heat from inside, allowing it to be carried off by radiation or convection. Evaporation of the sweat furthers cooling, since this process draws yet more heat from the body. This release is through the body's 2.6 million sweat glands. Once the moisture reaches the skin's surface it begins to evaporate and cool the body, but two problems arise from this. One, water cannot evaporate as fast as the body releases it and two the sweat actually forms an insular layer making the body work even harder to release more heat. To counter these issues, Firstar's MST™ fabric has been engineered to quickly draw the moisture away from the skin and the cellular construction of the Microfibre promotes an accelerated airflow therefore evaporating the water far faster than the body's own system. Firstar's BIO-SENSE FIT™ makes sure that the material is as close to the skin as possible without being restrictive. To learn more about Firstar's scientifically advanced performance products and accessories visit www.firstarsports.com and UP YOUR GAME™ to the next level of performance.